Convincing Customers You’re Irreplaceable

So, do you want to deliver great service to your customers? What are your reasons?

• Make more money?
• Drive more sales?
• Surpass competitors?
• Refine your reputation?
• Attract the best employees?

Serving Customers: The Best and the Rest

Most companies want to make more money, and because every company makes money differently, the underlying objectives differ – even if the main motive is the same. Now, although money is great – customers can tell the difference between a company who is genuine and a company who’s just going after the green. The key to making it greener while making customers more satisfied is to convince them that you (your business) are irreplaceable.

Think about it – there are multitudes of things you hear described as “the best”…if we take customer service out of the equation. And what do you notice about places categorized as “the best”? You pick them over other similar businesses, even if one factor of their business isn’t as flawless as the leaders might hope.

To ensure clarity, it is important to acknowledge that all of us have received recommendations regarding what others consider to be “the best” pizzeria. Think back to that moment – where someone told you where that was. Now, try and remember…when they told you, did you ask the cost of the pizza? Did you ask how busy it was? Did you ask how great the service was? Also, did you get details on the cleanliness of the pizza joint? Finally, did you ask what beverage options they had available?

The answer to each one of these questions is NO. Now, does that mean price, service, cleanliness, and other details don’t matter? Not at all. But what it does demonstrate to you is that when a business separates itself as “the best” by one means or another – all the other aspects fade into the background. It is only when a business isn’t “the best” that these other components become critical to customers.

Becoming Irreplaceable to Your Customers: Pulling It All Together

In conclusion, it is your turn to determine how you plan to differentiate yourself as “the best” in whatever industry you play in. The key is to intentionally identify the specific need of your niche. Get to know your customers, their expectations, their preferences, and where else they go to get what you give out. And then, brainstorm. Either do something nobody else is doing or do something better than everyone else is doing it. Knowing where you need to start isn’t always simple – but becoming “the best” at whatever it is, is always worthwhile. Once you get to this point, your customers, your employees, and your leaders will understand the value of priceless.

So now, tell me: How do you attempt to become the best in the business?

Personal Career Growth and Servant Leadership Development Resources

Also, do you want to enhance your career by reducing the CX Flaws and increasing the customer experience of your department or organization today? Download this complimentary eBook guide: The Customer has the Power.

In addition, learn tools to achieve your goals here: GoalPower: How to Increase your Personal Performance and Career Success.

Furthermore, the world desperately needs leaders that have empathy and care. And elevate them as partners. Join the revolution in leadership thought and practice that elevates people first through Servant Leadership on LinkedIn: ServantLeadership@RickConlowInternational

Finally, add to or develop your skills as a Servant Leader here: 21 Servant Leadership Training Lessons. In addition, go here to accelerate your leadership success and learn more about Servant Leadership, see Rick’s newest book, The Dynamics of Servant Leadership: Inspire Your Team to Achieve Extraordinary Goals! Plus, do you want to accelerate your management career? Check out Rick’s best-selling book, Superstar Leadership Model.